Hustling: How to Spread the Word About Your Book
“This distinction between the three icons represents the difference (and the likely success or lack of success) of a person or business hoping to promote something for sale. A charlatan is all talk, with nothing to back up their claims. A martyr is all action with plenty of good work to talk about, but remains unable or unwilling to do the talking. A hustler represents the ideal combination: work and talk fused together.
Another way to look at it is:
Style without substance = flash
(Also, no one respects these people.)
Substance without style = unknown
(Everyone who knows these people respects them, but not many people know them.)
Style with substance = impact
(This is the goal.)
When you’re first getting started with a project, how do you go from martyr to hustler?”
- Chris Guillebeau | JaneFriedman.com | 6/5/12
Read the full article here for practical tips like:
- Coming up with a list of helpful contacts
- Asking for help without being a sleaze
- The importance of personal communication
