Monthly Archives: June, 2012
Discoverability: A Book’s Greatest Challenge
“Bookstores remain critical showrooms for works by new or lesser-known authors and for entire categories of books, such as children’s picture books. Marketing studies consistently show that readers are far … Continue reading
How a Single Company Gained a Stranglehold on the Future of Retail
“Amazon.com, which started as an online bookseller in 1995, is now one of the largest retailers on the planet…In the U.S., Amazon captures one third of all online sales.” Hat … Continue reading
eBook Covers: Amazon Editors’ Picks Hits and Misses
“Dimly lit is the new puce. This is one of my all time favorite books from fourth grade – even I don’t recognize it. Would you be surprised to learn … Continue reading
Making Google Your Friend
“It’s about your name. How many times have you been listening to the radio or watching something on TV and just about caught either an author name or a book … Continue reading
How One Introverted Author Successfully Markets
“For me the introvert-extrovert thing doesn’t apply a whole lot to online activity. What’s more introverted than sitting alone in a room and typing with the shades down? The reason … Continue reading
eBrary Launches Android App
‘The library ebook distributor ebrary has just announced the imminent release of a new app. Some time this summer students and library patrons will gain another easy way to read … Continue reading
Wattpad Users Uploaded 10,000 Stories in the Last 12 Hours
“After receiving a massive round of new funding, the writing community Wattpad revealed that the site now counts five million uploaded stories and eight million monthly users.” Read the full … Continue reading
Top 10 Blog Traffic Killers
“1. You don’t post often enough. Frequency is what separates the men from the boys … or the women from the girls. You cannot build solid traffic without frequent posts. … Continue reading
Hustling: How to Spread the Word About Your Book
“This distinction between the three icons represents the difference (and the likely success or lack of success) of a person or business hoping to promote something for sale. A charlatan … Continue reading
Pushing Ourselves to Our Limits
“I purposely push myself to my limits and beyond sometimes, because it reminds me that I can always do more than I think I can. I learned to scuba dive … Continue reading
